Conventions Analysis Front Cover and Brief

Main Brief : To design a front cover, contents and double page spread of a new music magazine. All images and text used must be original. A minimum of four pictures must be used. 

LIIAR Analysis

L- Some of the language used in this cover has a certain degree of urgency to it, such as the statement, ‘ROCK HAS TO CHANGE...OR IT WILL DIE’, or the verb ‘EXPOSED’. Perhaps this is done to intrigue the reader, and encourage them to purchase the magazine. Other elements that the language provides could be comedy, such as the puns ‘HERE COME THE WHITE VEIL BRIDES’, used to describe an article on weddings, or ‘NECK DEEP WRESTLE FOR THEIR FUTURE’, accompanied by an image of two men wrestling. This may make the magazine seem less formal, thus it may appeal to a higher percentage of the market. Also using the direct address ‘you’ and ‘yours’, makes the magazine seem more personal, meaning it might appeal to potential customers more, as they may believe that the magazine is aimed at them.

I- Ideologies of this magazine could be that promoting a selection of artists is important, and that there are different areas of rock music which appeal to different audiences, hence the variation that is selected. It might be implied that the magazine promotes music to be fun, as the cover sports quite bright colours such as red and blue, and the main image shows the artists having a party.

I- Bauer Media is a UK based company that publish a range of magazines, focusing on a variation of topics such as gossip, music, equestrian life, sports, and gardening. They also manage a range of radio companies that focus on different genres of music (e.g: rock, pop, western). The brand also manages successful TV channels that are dedicated to different genres of music, and gossip.

A- The majority of the readers of Kerrang are male, (statistics show that 59.1% of readership is male), and most of the readers are aged between 15-34 (91.7%).

R- On the cover of this magazine there is no female image, perhaps showing that the rock genre is heavily dominated by males. The way in which the band are presented implies that they are having fun, thus suggesting rock is often quite energetic.