Researching Reader Profiles
Reader Profile-A document which describes a specific member of a target audience.
-Show an
existing reader profile and break down each area and state why it is
important for a magazine to understand their audience and profile their
readers. For e.g. what type of audience does it attract? Gender ratio? Age or
reader? Social class bracket? Where they distribute? What makes it desirable/
the audiences want to consume it?
-State what
you think your reader will want
-What is the
purpose of a reader profile?
|
-How will a reader profile help sell your product?
Hard Information – Information which is
unquestionable, such as age, gender and income,
Demographic Information
Hard Information – Information which is
unquestionable, such as age, gender and income,
Psychographic Information
Information that is subjective to opinion and can change on a daily basis.
What music genre do you like?
What bands and artists do you like?
How much do you spend on music concerts per
year?
What’s your favourite brand?
How do you consume music?
How often do you listen to music?
What do you use to listen to music?
What is a Reader Profile?
A reader profile is a source of primary research which consists of many pieces of information put together. It often informs individuals of the type of consumers that purchase certain magazines.NME Reader Profile
It is important for magazine companies to make reader profiles as it allows them to identify what sort of advertisements, and stories should be contained in their magazine.
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