Saturday, 7 November 2015

Social Class & Demographic of My Product

I plan to aim my magazine at adolescents aged 14-18, thus their social class will probably be working class, as it's unlikely that they will have a high paying job due to minimum wage. Taking this into consideration, and considering the prices of other magazines, (such as Q, which is £3.90, Rock Sound, which is £3.99, and Kerrang, which is £2.20), I have decided to price my magazine at £3.30, as it's in the middle of average prices. Using my survey, I have gathered that vouchers and CD's would be popular gifts to include in my magazine, so I believe that gifts that would allow my audience to save money, would be the ones with highest popularity. A chance to win free concert tickets may be an enticing plug, and my headlines would probably center around success stories, in order to motivate students.

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